Advanced SEO Techniques

Advanced SEO Techniques

Rich Snippets

As a round up, building an effective SEO strategy as a small business owner involves understanding basic concepts then moving onto creating compelling content aligned with structural optimization focusing especially on elements like mobile responsiveness and page speed while leveraging local visibility through directories review management followed by continuous monitoring adapting strategies according successes failures identified through analytics platforms. Look at both organic and paid search results to get a comprehensive view. Advanced SEO Techniques By focusing on how users interact with a website, businesses can significantly enhance their site's visibility and search engine rankings. Targeting Geo-Specific KeywordsIncorporating geo-specific keywords into your website content is crucial. Enhancing content quality not only complies with algorithm demands but also adds value for users, potentially increasing engagement and shares. Well-crafted titles and descriptions using targeted keywords can significantly enhance visibility and attract more clicks. This holistic approach not only enhances online visibility but also drives higher engagement rates leading to more conversions. This involves identifying key competitors, which can be direct business competitors or any website competing for the same keywords. This involves tailoring your content, keywords, and listings to reflect the geographical area you serve. Making Use Of Schema Markup For Better Visibility In Search ResultsUnderstanding Schema MarkupSchema markup, a form of microdata once added to a webpage, creates an enhanced description (commonly known as a rich snippet), which appears in search results.
For serious marketers, contributing to well-respected blogs within your niche not only drives traffic but also establishes authority and improves backlink quality. How to Use Social Media to Boost Your SEO EffortsUnderstanding the Connection Between SEO and Social MediaWhile SEO primarily focuses on improving a website's visibility through search engines, integrating social media can amplify these efforts. Each category has specific properties that help highlight relevant information such as product features, book authors, or event dates. Proper usage of keywords within titles, headers, body text, and meta descriptions makes pages more likely to rank higher in search results. Poor Website Navigation and StructureA website's architecture plays a pivotal role in SEO success yet is often overlooked by beginners. Knowing which type of markup to apply is pivotal in tailoring your SEO strategy to meet specific business needs. Building Authority and TrustBy focusing content around long-tail queries, freelancers not only meet specific user needs but also build authority within their chosen niche market. Therefore, incorporating long-tail keywords that mimic everyday speech can enhance visibility in voice search results. Leveraging Social Listening ToolsSocial listening tools monitor mentions of not just a brand but also specific keywords across different channels.
The ability to influence web rankings through credible and well-planned backlink strategies not only boosts visibility but also supports sustainable growth in this dynamic digital marketing landscape. The Role of Schema in SEOBy implementing schema markup, freelancers can help their clients' websites communicate more effectively with search engines. The interaction between social media content and search engine ranking is nuanced but powerful. Key Strategies for Optimizing Voice SearchTo effectively tap into the potential of voice search, SEO practitioners should first consider the intent behind spoken queries. It involves identifying the terms and phrases that potential clients are searching for online, which directly relates to making content visible and relevant. The Art of Brevity and ClarityThe optimal length for a meta description is typically between 150-160 characters. Link Building StrategiesInternal linking within your e-commerce site promotes better navigation for users and aids spiders in crawling more efficiently. Each strategy mentioned provides a unique avenue through which freelance SEO experts can creatively enhance their digital presence while simultaneously driving meaningful traffic towards their sites or those of their clients. Integrating Both Approaches for Comprehensive StrategySuccessful freelance SEO experts understand that an integrated approach combining both on-page and off-page strategies yields the best results.
Keyword Optimization in Content CreationThe first step in harmonizing your content marketing with SEO is through keyword optimization. Leveraging Different Content FormatsDiversifying the types of content you produce can also significantly benefit your SEO efforts. Examine where your competitor's backlinks are coming from using tools like Ahrefs or Moz's Link Explorer. Freelance SEO marketers need to adapt their strategies to accommodate this shift, focusing on natural language processing and question-based content that aligns with how real people talk and ask questions. They offer suggestions to enhance webpage structure which plays a significant role in how search engines assess and index content. Such visual elements can be optimized with tags featuring target keywords enhancing their discoverability which indirectly boosts the content's performance both socially and potentially within SERPs (Search Engine Results Pages). Leveraging Local Networking Sites and Social MediaEngage with local communities online by participating in regional forums or groups related to your field of expertise on platforms like LinkedIn or Facebook. Additionally, engaging with SEO communities and forums can provide insights into how other professionals are adjusting their tactics in response to algorithm updates.

Advanced SEO Techniques - Google Search Console

  1. SERP (Search Engine Results Pages)
  2. Search Engine Marketing (SEM)
  3. SEO Metrics
Key components include keyword research to understand what potential customers are searching for and how they phrase their queries.

In effect this means,for freelance SEO professionals aiming at elevating their game or providing extra value to clients should consider mastering schema markup as part of their skill set.

Advanced SEO Techniques - Google Analytics

  1. Rich Snippets
  2. Mobile SEO
  3. SEO Content Strategy
The detailed data provided by schema helps differentiate from competitors and often leads to better rankings. Tracking these metrics provides valuable insights that can refine SEO strategies continually. By embedding links to your website in video descriptions or through clickable annotations within videos themselves, you create inbound links (backlinks). Keyword IntegrationOne of the first steps in optimizing e-commerce product pages is effective keyword integration.

Conversion Rate OptimizationWhile attracting traffic is important, converting that traffic into leads or sales completes the success equation. Additionally, it's essential to optimize business listings on platforms like Google My Business, as these are frequently sourced for providing quick information. Staying within this limit requires concise writing that still manages to capture the essence of the article or webpage. Local SEO focuses on optimizing your online presence to appear in search results when potential clients in your vicinity are searching for relevant services you offer.

Utilizing tools such as Google Analytics allows marketers to monitor traffic sources, user behavior on-site, conversions, and other critical metrics which offer insights needed for informed decision-making and strategy adjustments. Additionally, keeping your paragraphs short and using subheadings (H3 tags) for organization improves readability and enhances user experience. Building Authority with BacklinksBacklinks - links from other websites back to yours - are essential for building domain authority as perceived by search engines. In effect this meansFreelance SEO marketers looking toward the future must embrace these evolving trends within voice search optimization.

Small business owners should utilize tools like Google Analytics to monitor traffic sources, user behavior on their site, conversion rates, etc., enabling them to understand what's working well or where improvements could be made in their strategy. Integrating Content Marketing with Your SEO PlanUnderstanding the Symbiotic RelationshipIntegrating content marketing with your SEO strategy is essential for freelance marketers looking to enhance their website's visibility and attract more qualified traffic. Analyze their main topics, frequency of updates, content formats (blogs, videos, infographics), and engagement levels (shares, comments). Additionally, ensuring that your website is mobile-friendly is crucial since more people are using mobile devices to browse the internet than ever before.

seo consultancy

Search Engine Optimization Consultant: Job, Training, Wage and Every Little Thing You Required to Know!



An SEO specialist offering details concerning the role of an search engine optimization consultant!



1- Explanation of what an " search engine optimization professional" suggests in the present day



A search engine optimization ( SEARCH ENGINE OPTIMIZATION) specialist is an specialist that functions independently or as part of a firm to boost the on the internet presence and search engine positions of companies and organizations. By using search engine optimization proficiency, they aim to boost exposure and drive pertinent web traffic to sites with numerous techniques, consisting of keyword analysis, internet site optimization, social media monitoring, material and performance tracking. The primary goal is to aid companies draw in high-grade site site visitors, increase conversions, and eventually boost revenue via effective online search engine advertising.



To properly understand the principle of an search engine optimization professional, it is vital to break down and make clear the individual elements that comprise this title.

Professional: A specialist is a individual that supplies expert advice and specialist solutions in a certain area. Professionals can operate in fields such as company, technology, financing, monitoring, advertising and marketing, and human resources, to name a few. They can be independent or work for a consulting firm. Experts can be employed to help companies fix issues, enhance their efficiency, or implement new approaches and methods.
SEO: SEO which was previously used for Search Engine Optimization is now used to describe Search Experience Optimization or search experience optimization. Search engine optimization is the collection of strategies and methods made use of to promote the visibility of an entity through the positioning of editorial web content on online search engine, such as Google or Bing, on social networks search engines (TikTok, Youtube, Linkedin, Instagram, etc), or the generation of points out on generative expert system tools such as ChatGPT and their internet search engine SearchGPT or Gemini. Search engine optimization as optimization of the search experience consists of components such as identifying search engine optimization networks, keyword research study, producing quality editorial web content, executing technical enhancements for third-party sites and media, establishing social accounts or enhancing recognition. The objective of SEO is to boost the editorial significance and authority of an entity and its multimedia communication media in the eyes of search engines and AI devices, to make sure that it is positioned on top of search results for pertinent search questions or is discussed by expert system tools. Search engine optimization is a crucial element of a firm's online marketing approach due to the fact that it assists boost visibility and the purchase of certified website traffic.
The specific interpretation of the terms "consultant" and " SEARCH ENGINE OPTIMIZATION" permits us to better recognize the term "SEO professional". The SEO expert is for that reason an seasoned professional. It is common to describe the search engine optimization expert as "junior" or " elderly". As a general regulation, the junior SEO professional has less than 3 years of experience and the elderly SEO consultant has more than 3 years of experience. The experience of the search engine optimization professional can be obtained in several means: management of SEO jobs in behalf of an firm, monitoring of an SEO task in support of an marketer or management of an SEO project on one's own account by means of the magazine of sites.




-What are the objectives of an search engine optimization professional?



The SEO professional should accomplish several missions:

To improve detailed search engine optimization strategy that determines the search engines and AI devices made use of by the target audience, along with the types of content they eat. This plan must also detail the organization's search engine optimization positioning, including the target identity, communication channels, and vital efficiency indications. Implementing, such as making technical adjustments to websites and social networks, developing engaging content, and building back links. These tasks can be outsourced to specialists. Normal search engine optimization audits are likewise necessary to evaluate the effectiveness of the method and determine locations for renovation. By tracking and assessing crucial search engine optimization metrics, such as organic website traffic and conversion prices, the SEO professional can fine-tune the technique and make data-driven choices. Eventually, the search engine optimization consultant is in charge of handling the task, collaborating with other teams, and providing quantifiable results.

Educating experts in search engine optimization: as a professional in visibility on internet search engine and artificial intelligence devices, the SEO consultant may be needed to educate other individuals who desire to improve their abilities in the field of search engine optimization.



-What are the objectives of an SEO professional?



The search engine optimization expert has numerous goals:

Establish the exposure of an company via its editorial web content, its site, its application, socials media or third-party sites on internet search engine or expert system devices.
Boost the positioning of the keyword approach on online search engine and artificial intelligence tools.
Raise the purchase of natural traffic from online search engine and expert system tools.
Produce conversions and turn over via SEO.
It is essential to recognize that an search engine optimization expert when employed by an organization must in the substantial majority of instances be profitable. The organization that employs the search engine optimization consultant spends cash to pay him. In order to legitimize his work, the specialist's purpose is to produce added value and in particular turnover (sales of service or products) thanks to search engines and expert system tools.


-What are the different profiles of search engine optimization consultants?



In the natural referencing market, there are numerous accounts of SEO experts:

Technical search engine optimization consultants: technological search engine optimization professionals concentrate their actions on the efficiency of multimedia interaction media and specifically websites. Really typically, these SEO profiles have top qualities in regards to development and coding. Technical SEO consultants are specifically useful for dealing with websites that have a a great deal of pages. With technological optimizations, this consultant profile can have a considerable impact on huge volumes of web pages to advertise their understanding by formulas and consequently placing in online search engine results and promote the learning of expert system devices to advertise states in produced web content. Technical search engine optimization experts commonly have abilities in data evaluation, particularly log evaluation, which allows them to find weak points in regards to crawling by robots. Technical SEO professional accounts are commonly found for the administration of big e-commerce web sites and media web sites. Editorial SEO professionals: content search engine optimization consultants have high qualities in the field of strategy and publishing




-What are the qualifications of an search engine optimization specialist?



SEO specialists may hold qualifications like QASEO or CESEO to search engine optimization. However, these accreditations are just obtained by search engine optimization professionals that actively pursue them. verify technological efficiency in SEO, they do not fully consider editorial, prestige, and critical elements of search engine optimization, making them somewhat limited in value. Furthermore, these exams normally concentrate on Google SEO specifically, rather than including a broader understanding of search engine optimization that includes social media sites and AI tools. engine formulas are proprietary, test assessments are usually based on conjecture than concrete information. Many competent search engine optimization consultants do not hold accreditations, as their skills and success can be much better confirmed via references, consumer testimonials, and actual outcomes. Eventually, one of the most reputable means to determine top SEO specialists is to look for referrals from search engines or AI tools. A reputable SEO specialist is one with a solid record of success and acknowledgment in the sector.



What is the pay price for an SEO expert?



The profits of an SEO expert can differ based on their degree position. Independent search engine optimization potential to make an unrestricted income based upon their efficiency. On the other hand, search engine optimization experts who are used normally comply with wage fads. There is commonly no unique difference in pay in between an search engine optimization professional operating at an firm or straight for a client. The geographical area of an SEO professional can additionally influence their income when functioning as an worker. For example, an SEO consultant working in a significant city like Paris might receive a higher wage contrasted to one working in a smaller community. A beginner search engine optimization professional might anticipate to make in between $1,400 and $2,500 net, while a person with 3 years of experience could earn between $1,700 and $3,500 net. An experienced search engine optimization specialist with over 5 years of experience may regulate a income ranging from $2,000 to $4,000 web.

For organizations cost for a experienced SEO consultant varies from $400 to $2,500, before taxes, typically.



-What is a normal day for an SEO specialist?



The life, which becomes part of its charm - on a daily basis is distinct and devoid of the restrictions of a conventional timetable or established methods.

Nevertheless, it is possible to determine numerous typical days for an SEO consultant depending upon the goals carried out:

The production day for an SEO consultant: The common day for an search engine optimization expert generally begins with the evaluation of clients' statistical reports. This makes it feasible to ensure that no abnormalities or breakdowns influence the performance of the search engine optimization expert's customers. The search engine optimization expert consequently envisions the positioning of his customers' key phrase strategy, the exposure index of his clients on internet search engine and expert system tools, the search engine optimization target market created, the search engine optimization conversions generated and the search engine optimization turn over produced. After seeking advice from these stats, the professional can go on to producing SEO activities for his clients. The production of SEO actions can take the kind of editing editorial material (texts, photos and photos), technological optimization of the internet site, setting up social accounts or enhancing the entity's online reputation. Production days can likewise be an chance to exchange with service providers ( programmers, web advertising and marketing freelancers, and so on) however also with customers to analyze the project. These exchanges can be provided by telephone, email or video. An search engine optimization manufacturing day enables activities to be generated for several clients relying on the organization adopted.
SEO strategy and guidance day: SEO technique days allow activity strategies ( commonly edited complying with audits) to be generated for clients. These are roadmaps to specify the ways, resources and services to be executed to accomplish SEO objectives. Search engine optimization strategy days can consist of customer meetings during which action strategies exist.
Search engine optimization training day: the SEO training day or half-day is supplied by the search engine optimization expert that then ends up being a instructor. The search engine optimization professional can educate specialists within business ( interactions manager, internet advertising manager, manager), pupils (within colleges or colleges) yet additionally other Search engine optimizations who wish to boost their methods and procedures. As a trainer, the search engine optimization specialist can enhance the skills of beginners or professionals in the field of all-natural referencing. The SEO expert can intervene within training organizations and can be accredited. SEO seminar day: the search engine optimization professional can lead meetings and even more seldom seminars on the theme of natural referencing. The search engine optimization professional intervenes in forums, within search engine optimization events (SEO Camp, Webisland, Black & White SEO, Web2Day, and so on) however specifically with a beginner target market who could become their future customers. The goal of these treatments is to network and make themselves recognized by the search engine optimization community and identified by fellow SEO experts.

Beginner’s Guide to On-Page vs Off-Page SEO Techniques

Ensuring that keywords are integrated naturally into content helps boost relevance for search queries. Optimizing Video Content for Search EnginesTo make the most out of YouTube for SEO purposes, it is crucial to focus on video optimization. Adapting quickly to these shifts ensures that SEO strategies remain effective and competitive. SEO Content Strategy Additionally, reviewing their metadata (like titles and descriptions) can reveal the focus of their SEO efforts. These links are vital as they serve as endorsements to search engines that your site has authority on a particular subject or industry. Incorporating Keywords StrategicallyWhile stuffing keywords can lead to penalties from search engines, including them naturally in the meta description is vital for enhancing visibility. Over time, this expertise leads to greater trust from users and search engines alike, which results in better overall online visibility. Evaluating Content StrategyContent is king in SEO; therefore understanding your competitor's content strategy could provide valuable insights into what content types are resonating with your target audience and what gaps might exist in your own strategy. This includes structured data implementation, improving site speed, ensuring mobile-friendliness, and securing sites with HTTPS. User Experience EnhancementUser experience (UX) has become an integral part of SEO strategies due to its influence on search rankings directly tied to semantic patterns.

Implementing elements like Schema.org can drastically aid in clarifying the semantics of your website for better indexing and display in SERPs. Tools like Google's "People Also Ask" or "Related Searches" can provide insights into what users are really seeking. Identify phrases that potential clients might use to find services in their area-such as "freelance graphic designer in Atlanta" or "SEO specialist near Miami". Understanding what you aim to achieve – whether it's increasing organic traffic, improving keyword rankings, or boosting conversion rates – sets the foundation for assessing the effectiveness of your strategies. Each format offers unique advantages in terms of engagement and shareability. A well-structured website helps search engines crawl your pages efficiently while enhancing user experience. Freelance SEO marketers often employ techniques like guest blogging, creating shareable infographics, and engaging with influential figures within their niche to naturally earn these valuable links. They allow you to focus on niche markets where there is less competition but higher conversion rates. Studying BacklinksBacklinks are crucial for boosting domain authority and improving SEO rankings.

How to Measure the Success of Your SEO CampaignsSetting Clear ObjectivesBefore diving into the analytics of your SEO campaign, it is crucial to define clear and measurable objectives. Tools like Google's PageSpeed Insights can be invaluable in this phase to identify any shortcomings that could hinder search engine indexing or user experience. Identifying Your CompetitorsThe first step is identifying who your actual competitors are. The Importance of Keyword Research in Content MarketingUnderstanding the Core of SEOKeyword research is fundamental to successful content marketing. Technical SEO Remains CrucialWhile content is king in many aspects of SEO, technical health of a website also plays a vital role. Platforms like Google Analytics allow you to track how much traffic comes from your YouTube videos to your website along with viewer engagement metrics such as average view duration which informs about user interest levels. The video content uploaded to YouTube can be optimized just like traditional text-based pages. Black-hat SEO strategies such as buying links or participating in link farms can lead to severe penalties from search engines, including Google. The Impact on SEO StrategiesEach algorithm update can potentially render previous optimization techniques obsolete or less effective.

Phrases like "Learn more," "Get started today," or "Discover how" invite engagement and guide users towards taking specific actions when they visit your site. This not only increases exposure but also sends positive signals to search engines about your site's credibility and relevance as these shared links are often considered endorsements by real people. Google Analytics remains an indispensable tool for monitoring website traffic sources, user behavior, and overall engagement metrics. Freelancers should aim for a logical hierarchy in site design with clear navigation paths which could include breadcrumb menus and clean URLs. Additionally, reviews generate fresh user-generated content which keeps your pages dynamic for both users and search engines. For e-commerce sites, this includes fast loading times, mobile responsiveness, easy navigation, and clear calls-to-action. Freelance marketers specializing in SEO need to ensure that these technical requirements are met to support both direct user interactions and backend optimizations favorable for search engines. SEO OptimizationIntegrating selected keywords into your content enhances its optimization for search engines-a crucial step in SEO. Technical SEO AuditorsEnsuring that a website meets technical SEO standards is crucial for its success on search engines.

Essential SEO Tools Every Freelancer Should Know

Essential SEO Tools Every Freelancer Should Know

These goals should be specific, measurable, achievable, relevant, and time-bound (SMART), enabling you to track progress and make data-driven decisions. These keywords typically have lower competition but high conversion rates because they closely match specific user inquiries. Search engine optimization enhances the visibility of your site on platforms like Google and Bing. Monitoring Performance and Adapting StrategiesSEO isn't a set-it-and-forget-it kind of strategy; it requires ongoing effort and adaptation based on performance metrics. By analyzing these discussions you can understand what audiences are interested about or looking for relating to certain topics tied to your business. Content Creation AdjustmentsThe shift towards semantic search demands a richer approach to content creation. Beginner's Guide to On-Page vs Off-Page SEO TechniquesUnderstanding On-Page SEO TechniquesOn-page SEO refers to the strategies used directly within a website to improve its position in the search rankings.
As a round up Integrating social media into an overarching SEO strategy isn't just beneficial-it's essential for modern digital marketing campaigns designed specifically around freelance SEO marketing services. Adapting To Semantic Search: What Freelancers Need To KnowUnderstanding Semantic SearchSemantic search refers to the technology used by search engines to generate more relevant results by understanding user intent and the contextual meaning of terms as they appear in the searchable datasphere. These elements help retain visitors on your site longer, reducing bounce rates and increasing the chances of conversion. In effect this means,there are numerous strategies available for increasing organic traffic without relying solely on paid advertising campaigns. Tools like Google Search Console or SEMrush offer insights into who you're up against directly in search rankings and provide an overview of how these sites perform. For freelance SEO marketers, this integration means diving deep into both the technical aspects of SEO and the aesthetic and functional components of web design.

Advanced SEO Techniques - Google Analytics

  1. Technical SEO
  2. SEO Tools (Ahrefs, SEMrush, Moz, etc.)
  3. SEO for WordPress

Enhancing User ExperienceSearch engines favor websites that provide a good user experience (UX). A single link from a well-respected source can be far more powerful than multiple lesser-quality links, especially in competitive freelance SEO markets. Freelance SEO marketing professionals must research user behaviors, preferences, and pain points to create tailored experiences that meet both user needs and business goals. Page load speed is another critical factor; faster websites provide a better user experience and are favored by search engines. Social SignalsIncorporating social sharing buttons on each product page enables customers to share their favorite products easily across social media platforms. The Importance of Continuous LearningSEO is an ever-evolving field; thus continuous learning forms the backbone of successful freelance marketing careers. Advanced SEO Techniques
Quality Content Drives Organic LinksHigh-quality, valuable content naturally attracts backlinks from other reputable sites. It's essential for freelance writers to distill complex information into clear, engaging statements that entice readers to click on the link. Incorporating blogs, articles, infographics, and videos helps diversify your content offerings and increase engagement. Staying informed through credible sources and adapting swiftly ensures alignment with new standards set forth by these changes while fulfilling client goals efficiently. Analyzing conversion rates from organic search provides a direct measure of what's working in your SEO strategy concerning real business outcomes. Improving Site Structure and NavigationA well-organized website encourages longer visits and more page views per visitor, which are positive indicators to search engines.

Google Analytics & SEO Integration

Integrating Content Marketing with Your SEO Plan

Analyzing Traffic SourcesOne significant indicator of SEO success is an increase in organic traffic, which refers to visitors landing on your website as a result of unpaid search results. This shift underscores the necessity for webmasters and freelance SEO marketers to ensure their sites are fully optimized for mobile users. Link Building Through YouTubeYouTube not only helps in direct promotion but also serves as a powerful tool for link building - a fundamental aspect of successful SEO strategies. Each product page should be intuitive and provide all necessary information that a buyer needs to make an informed decision. This includes optimizing the content and HTML source code of a page, such as titles, meta descriptions, header tags, and images.

By harnessing this powerful tool within your SEO strategies ensures that both you and your clients stay ahead in an increasingly competitive digital market. For anyone engaged in freelance SEO marketing, grasping the importance of backlinks is critical. Freelance marketers should focus on producing quality material that resonates with both their audience and search engines alike. User Experience and EngagementOptimizing for mobile goes beyond just adjusting visual elements - it involves enhancing overall site accessibility and navigability, which can lead to increased user engagement.

Each piece of content should be optimized for both users and search engines, incorporating targeted keywords naturally and appropriately. Staying updated with the latest developments in algorithms will aid these professionals in crafting effective strategies tailored specifically towards enhancing visibility on hand-held devices. Whether they seek answers, services, or products, grasping this intent allows marketers to craft content that satisfies users' needs more effectively, thereby enhancing engagement and conversion rates. They allow freelancers to target niche demographics with precision, offering a clear pathway to monetization through focused expertise.

Advanced SEO Techniques - Keyword Research

  • Page Authority (PA)
  • Conversion Rate Optimization (CRO)
  • On-Page SEO


This directly assists in enhancing the visibility of that content in search results, thereby potentially increasing click-through rates. Analyzing Competitors' WebsitesOnce identified, delve into a detailed analysis of these competitors' websites. Optimizing Social Media Profiles for SEOA crucial step in leveraging social media for SEO is to ensure that all your social profiles are fully optimized. This means that freelancers must stay informed about what factors Google is focusing on, such as mobile usability, page speed, or high-quality content.